Success stories

The stores behind the numbers.

Over a billion in revenue has gone through stores we’ve built and optimised. Here’s how some of them got there.

A Full Store Rebuild That Grew BetterYou’s Revenue 70% And Conversion 51%

BetterYou Shopify store built by That Works

From £20M To £80M, With A Store That Kept Pace At Every Stage

Sofa Club Shopify store built by That Works

Concept, Launch & Scale for Emily English’s Epetome.

Epetome Shopify store built by That Works

Helping Magic AI Expand To The US And Grow 342%

Magic AI Shopify store built by That Works

From Launch To One Of The UK’s Fastest Growing Brands

Cleens Shopify store built by That Works

100% More Revenue And 58% Higher Conversion, Without More Traffic

Primal Herbs Grows 300% following rebrand.

Primal Herbs Shopify store built by That Works

DryRobe achieves a 49x ROI in their first 6 months. 

Dryrobe Shopify store built by That Works

200% More Revenue, With Conversion Held As Spend Scaled

Two BigCommerce Sites To One Shopify Store, In One Launch

TravlFi Shopify store built by That Works

Turning the Tap on Trust: Water2’s CRO Makeover

Water2 Shopify store built by That Works

Nothing but W’s for meal replacement brand CTRL

Ongoing UI/UX Firepower for the UK’s Mattress Trailblazer

Supercharging Growth for UK Based Beauty Powerhouse 

UpCircle Shopify store built by That Works

Powering The UK’s No.1 Cult Jewellery Brand

Daisy London Shopify store built by That Works

Testimonials

What founders say about us

Scaling stores is what makes us so well known. Being people you actually enjoy working with is what keeps us in business.

“The team at That Works have a similar open culture to us with flexible working and no rigid corporate processes, which means we work together to get the job done, making them a true extension of our team.”

Danny Buck

CEO @ CRAFTD London

“That Works have been with us for years and have been a huge part of where we’ve got to today. Scaling from £20m to £80m. The team is super dialled in and they just understand our brand perfectly.”

Leigh Rose

Head of Ecomm @ Sofa Club

“I was speaking on a panel last week and I was saying how important the CRO work we have done together has been to our overall paid media improvements.”

Hugh Hamilton-Green

Founder @ ELEAT

“You guys are the cosiest agency I’ve ever worked with.”

Matt Kelly

Founder @ Spacegoods

“I’ve worked with multiple CRO agencies over the years, and honestly, they all overpromised and under-delivered. But these guys are built different. Proper research, sound hypotheses, flawless execution, and most importantly, they get results.”

Founder of Nuvé

“I’m really pleased with how quickly this work has been implemented, and with the positive results we’ve seen from the first stage. Great work, team!”

Jake Laud

Ecom Manager @ BetterYou

“We started with 4 products and a very basic presence. We now have a huge returning customer base all built around a stable digital footprint. This wouldn’t be possible without you. Your standards have set the tone of where we are now.”

Daniel Langhorn

Head of Marketing @ Cleens

“You guys are super on it. It’s a case of trying to find time to keep up with your momentum.”

Simon Burch

Managing Director @ Dryrobe

“Amazing team, super responsive, they really dig into data and performance beyond making a pretty website.”

Dylan Anders

Founder @ Heatmap

“They were on top of everything, super responsive, and great to work with. I really appreciate all their hard work and how they helped get things across the finish line.”

Jeremy Nelson

Ecommerce Director @ Travlfi

“The speed you guys are shipping stuff now is nuts, it’s a completely different business.”

Finn Aldrich

Head of Growth @ Water2

“Really promising start, this is one of the better performing ad sets in the account (if not the best) at the moment.”

Laura Dowling

Founder @ Fabü Wellness

“We’ve rarely had good experiences with agencies, we’ve been with That Works for years and it’s the only one we’ve had a good experience with.”

Will Brightman

Co-Founder @ UpCircle

“In 10+ years in ecom and marketing roles I’ve never worked with a better agency that would have been able to make it happen like That Works, and the whole time with such a positive attitude and relationship.”

Freddie Smith

Performance Manager @ Hairburst

“The business has done so well since we started working with That Works.”

Sergen Yilmaz

Founder @ Primal Herbs

“It’s so nice looking at the green numbers from winning split tests.”

Alex Matthysse

President @ CTRL