CRO
UI/UX Design
CRO Auditing
Shopify Development
Before our collaboration, Drink CTRL had never run a formal CRO campaign, instead relying on untested site tweaks. We introduced systematic experimentation starting with in-depth audits of the customer journey, customer feedback analysis, GA4 Analysis, and heatmap.com reports. Using the ICE framework—impact, confidence, and ease—we prioritized the changes most likely to maximize results and got straight to work.
From design and development to implementation and testing, our team managed every step, then delivered comprehensive reports as each experiment concluded. By a/b testing high-traffic site areas such as the bundle builder and collection pages, we unlocked crucial opportunities for Drink CTRL to scale. Although numbers and uplift has to be kept confidential under our agreement - rest assured in their first sprint Drink CTRL made their money back, and then some.
Drink CTRL’s remarkable success story that continues to today highlights the power of data-driven experimentation. By harnessing our CRO team and systematically iterating on their user experience, they not only secured immediate ROI but also established a scalable methodology for future growth. The lesson is clear: testing fosters confident decision-making, sharper focus, and consistent wins—even for brands new to CRO.
Alex Matthysse
President, CTRL
Success stories
The stores behind the numbers.
Over a billion in revenue has gone through stores we’ve built and optimised. Here’s how some of them got there.
We deliver it end to end, from CRO theme rebuilds to always-on growth retainers, run by an expert team and powered by Atlas.
