Nothing but W’s for meal replacement brand CTRL

We scored nothing but W’s for Meal Replacement Brand Drink CTRL as they handed the reins of their website to That Works - and boy did we cook. Using our in depth audit & prioritisation process we highlighted the areas we’re most likely to see strong uplifts, and in fact our first 6 tests were all bangers, providing an immediate ROI for our agency fees. 

CRO

UI/UX Design

CRO Auditing

Shopify Development

Where it all began

Before our collaboration, Drink CTRL had never run a formal CRO campaign, instead relying on untested site tweaks. We introduced systematic experimentation starting with in-depth audits of the customer journey, customer feedback analysis, GA4 Analysis, and heatmap.com reports. Using the ICE framework—impact, confidence, and ease—we prioritized the changes most likely to maximize results and got straight to work.
From design and development to implementation and testing, our team managed every step, then delivered comprehensive reports as each experiment concluded. By a/b testing high-traffic site areas such as the bundle builder and collection pages, we unlocked crucial opportunities for Drink CTRL to scale. Although numbers and uplift has to be kept confidential under our agreement - rest assured in their first sprint Drink CTRL made their money back, and then some.  

Driving growth & development

Drink CTRL’s remarkable success story that continues to today highlights the power of data-driven experimentation. By harnessing our CRO team and systematically iterating on their user experience, they not only secured immediate ROI but also established a scalable methodology for future growth. The lesson is clear: testing fosters confident decision-making, sharper focus, and consistent wins—even for brands new to CRO.