
Concept, Launch & Scale for Emily English’s Epetome.

Concept, Launch & Scale for Emily English’s Epetome.

Concept, Launch & Scale for Emily English’s Epetome.
That Works full service
That Works full service
That Works full service
Epetome, a cutting-edge gut health supplement launched in 2024 and co-founded by nutritionist Emily English, entrusted That Works with bringing their vision online. They came to us with product formulation, packaging, and a logo—and we transformed that spark into a digital masterpiece—built to last and scale.
Epetome, a cutting-edge gut health supplement launched in 2024 and co-founded by nutritionist Emily English, entrusted That Works with bringing their vision online. They came to us with product formulation, packaging, and a logo—and we transformed that spark into a digital masterpiece—built to last and scale.
Epetome, a cutting-edge gut health supplement launched in 2024 and co-founded by nutritionist Emily English, entrusted That Works with bringing their vision online. They came to us with product formulation, packaging, and a logo—and we transformed that spark into a digital masterpiece—built to last and scale.
Epetome, a cutting-edge gut health supplement launched in 2024 and co-founded by nutritionist Emily English, entrusted That Works with bringing their vision online. They came to us with product formulation, packaging, and a logo—and we transformed that spark into a digital masterpiece—built to last and scale.
3D Renders
3D Renders
3D Renders
Photography
Photography
Photography
Art Direction
Art Direction
Art Direction
UI/UX Design
UI/UX Design
UI/UX Design
Shopify Development
Shopify Development
Shopify Development
CRO
CRO








Where it all began
Where it all began
Where it all began
Where it all began
Working at record speed, That Works shaped the website’s overall aesthetic and page hierarchy, ensuring a polished, conversion-focused experience. We also delivered stunning photography and 3D rendering to highlight Epetome’s innovative symbiotic formula across the site, social media, and upcoming Meta ads. This user-centric design approach led to immediate traction, validating our streamlined, visually captivating strategy.
The work doesn’t stop at launch: we’ve continued split testing new features as traffic grows, consistently refining conversions and deepening Epetome’s connection with its audience. As they scale, we’re by their side, ready to seize each new opportunity to share this groundbreaking gut health solution with the world.
















Driving growth & innovation
Driving growth & innovation
Driving growth & innovation
Driving growth & innovation
Epetome’s successful debut underscores the power of holistic brand development—melding inventive design, cutting-edge visuals, and strategic split testing. Our ongoing partnership aims to propel them even higher, as each fresh insight and new traffic milestone opens more opportunities to refine the user experience. With That Works by their side, Epetome is poised to reshape gut health for the long haul.
Epetome’s successful debut underscores the power of holistic brand development—melding inventive design, cutting-edge visuals, and strategic split testing. Our ongoing partnership aims to propel them even higher, as each fresh insight and new traffic milestone opens more opportunities to refine the user experience. With That Works by their side, Epetome is poised to reshape gut health for the long haul.
Epetome’s successful debut underscores the power of holistic brand development—melding inventive design, cutting-edge visuals, and strategic split testing. Our ongoing partnership aims to propel them even higher, as each fresh insight and new traffic milestone opens more opportunities to refine the user experience. With That Works by their side, Epetome is poised to reshape gut health for the long haul.
Epetome’s successful debut underscores the power of holistic brand development—melding inventive design, cutting-edge visuals, and strategic split testing. Our ongoing partnership aims to propel them even higher, as each fresh insight and new traffic milestone opens more opportunities to refine the user experience. With That Works by their side, Epetome is poised to reshape gut health for the long haul.
















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