Epetome brand imagery
Epetome logo

Concept, Launch & Scale for Emily English’s Epetome.

Epetome brand imagery
Epetome logo

Concept, Launch & Scale for Emily English’s Epetome.

Epetome brand imagery
Epetome logo

Concept, Launch & Scale for Emily English’s Epetome.

Epetome, a cutting-edge gut health supplement launched in 2024 and co-founded by nutritionist Emily English, entrusted That Works with bringing their vision online. They came to us with product formulation, packaging, and a logo—and we transformed that spark into a digital masterpiece—built to last and scale.

Epetome, a cutting-edge gut health supplement launched in 2024 and co-founded by nutritionist Emily English, entrusted That Works with bringing their vision online. They came to us with product formulation, packaging, and a logo—and we transformed that spark into a digital masterpiece—built to last and scale.

3D Renders

Photography

Art Direction

UI/UX Design

Shopify Development

CRO

Epetome Shopify store designed by That Works
Epetome Shopify store designed by That Works

Where it all began

Where it all began

Where it all began

Working at record speed, That Works shaped the website’s overall aesthetic and page hierarchy, ensuring a polished, conversion-focused experience. We also delivered stunning photography and 3D rendering to highlight Epetome’s innovative symbiotic formula across the site, social media, and upcoming Meta ads. This user-centric design approach led to immediate traction, validating our streamlined, visually captivating strategy.
The work doesn’t stop at launch: we’ve continued split testing new features as traffic grows, consistently refining conversions and deepening Epetome’s connection with its audience. As they scale, we’re by their side, ready to seize each new opportunity to share this groundbreaking gut health solution with the world.

Epetome Shopify store on desktop
Epetome Shopify store page
Epetome Shopify store page
Epetome Shopify store on desktop

Driving growth & innovation

Driving growth & innovation

Driving growth & innovation

Driving growth & innovation

Epetome’s successful debut underscores the power of holistic brand development—melding inventive design, cutting-edge visuals, and strategic split testing. Our ongoing partnership aims to propel them even higher, as each fresh insight and new traffic milestone opens more opportunities to refine the user experience. With That Works by their side, Epetome is poised to reshape gut health for the long haul.

Epetome brand imagery
Epetome Shopify store page
Epetome Shopify store page
Success stories

The stores behind the numbers.

Over a billion in revenue has gone through stores we’ve built and optimised. Here’s how some of them got there.

Optimise your conversion rate &
make more profit. Let’s chat.

Optimise your conversion rate & make more profit.
Let’s chat.

We deliver it end to end, from CRO theme rebuilds to always-on growth retainers, run by an expert team and powered by Atlas.

3D money gun firing That Works branded notes