SERVICE
SERVICE
Conversion Rate Optimisation
Conversion Rate Optimisation
Conversion Rate Optimisation
Turn more sessions into customers with a store that converts. We run data-driven A/B tests to grow revenue and profit - without increasing your ad spend.
Turn more visitors into customers with a Shopify store that converts.We run data-driven A/B tests to grow revenue and profit - without increasing your ad spend.
We run data-driven A/B tests to grow revenue and profit - without increasing your ad spend.








Explore our recent tests...








Explore our recent tests...








Explore our recent tests...
















Explore our recent tests...
Stop guessing, start testing. Your website is a goldmine of untapped data. We decode it and run strategic A/B tests that drop your CPA and boost your profit. you don't need to lift a finger.
Stop guessing, start testing. Your website is a goldmine of untapped data. We decode it and run strategic A/B tests that drop your CPA and boost your profit. you don't need to lift a finger.
Your website is a goldmine of untapped data. We decode it and run strategic A/B tests that drop your CPA and boost your profit - you don't need to lift a finger.
+ 12 more
OVERVIEW
OVERVIEW
What to Expect From Our Industry-Leading CRO Service
What to Expect From Our Industry-Leading CRO Service
What to Expect From Our Industry-Leading CRO Service




Comprehensive Data Audit & Testing Roadmap
Comprehensive Data Audit & Testing Roadmap
We audit your store’s data to inform all tests and create a clear testing roadmap.
We audit your store’s data to inform all tests and create a clear testing roadmap.




Multiple Testing Types for Optimal Results
We test Offers, LP's, Messaging, Pricing and more. If it makes you more money, we do it.
We test Offers, LP's, Messaging, Pricing and more. If it makes you more money, we do it.




Continuous Testing for Ongoing Optimisation
We test relentlessly - month after month, all year round. Always experimenting, never stagnant.




Your Own Small Team & Fast Communication
Your Own Small Team & Fast Communication
Work with a dedicated team of experts, your own devs, designers, data analysts and CRO experts!




In-Depth Test Reporting
& Store Deployment
Our reports are super detailed. If a test wins we deploy it cleanly to your store. No bugs.
Our reports are super detailed. If a test wins we deploy it cleanly to your store. No bugs.




Profit-First CRO Focus
Profit-First CRO Focus
We optimise your site to drive more profit. We're not fixated on CVR. We're aligned with your goals.
We optimise your site to drive more profit. We're not fixated on CVR. We're aligned with your goals.

"I’ve worked with dozens of agencies… for anything Shopify related I intro brands to That Works. Amazing team, super responsive, and they really dig into data and performance beyond making a pretty website. 10/10 would recommend”
"I’ve worked with dozens of agencies… for anything Shopify related I intro brands to That Works. Amazing team, super responsive, and they really dig into data and performance beyond making a pretty website. 10/10 would recommend”
Dylan Anders
Dylan Anders
Founder of Heatmap.com
Founder of Heatmap.com
CASE STUDIES
CASE STUDIES
CRO Success Stories
CRO Success Stories
CRO Success Stories




CASE STUDY
How That Works Powered Sofa Club’s UK Domination
How That Works Powered Sofa Club’s UK Domination




CASE STUDY
DryRobe achieves a 49x ROI in their first 6 months.
DryRobe achieves a 49x ROI in their first 6 months.




CASE STUDY
Turning the Tap on Trust: Water2’s CRO Makeover
Turning the Tap on Trust: Water2’s CRO Makeover




CASE STUDY
Primal Herbs Grows 300% following rebrand.
Primal Herbs Grows 300% following rebrand.




CASE STUDY
Nothing but W’s for meal replacement brand CTRL
Nothing but W’s for meal replacement brand CTRL

CERTIFIED
CERTIFIED
FAQs
FAQs
Common questions from brand owners.
Common questions from brand owners.
Common questions from brand owners.
How does your CRO service work?
How does your CRO service work?
How does your CRO service work?
How does your CRO service work?
How does your CRO service work?
What research do you do before running tests?
What research do you do before running tests?
What research do you do before running tests?
What research do you do before running tests?
What research do you do before running tests?
How do you decide what to test first?
How do you decide what to test first?
How do you decide what to test first?
How do you decide what to test first?
How do you decide what to test first?
Can I trust the results?
Can I trust the results?
Can I trust the results?
Can I trust the results?
Can I trust the results?
What happens if a test doesn’t ‘win’?
What happens if a test doesn’t ‘win’?
What happens if a test doesn’t ‘win’?
What happens if a test doesn’t ‘win’?
What happens if a test doesn’t ‘win’?
How much input will I need to give?
How much input will I need to give?
How much input will I need to give?
How much input will I need to give?
How much input will I need to give?
How much traffic do I need for CRO?
How much traffic do I need for CRO?
How much traffic do I need for CRO?
How much traffic do I need for CRO?
How much traffic do I need for CRO?
Exclusive partners
benefits for our clients
Exclusive partners benefits for our clients
Exclusive partners
benefits for our clients
Choose ThatWorks for a first‑class e‑commerce team and take advantage of exclusive customer perks from our partners.
Choose ThatWorks for a first‑class e‑commerce team and take advantage of exclusive customer perks from our partners.
Choose ThatWorks for a first‑class e‑commerce team and take advantage of exclusive customer perks from our partners.


Shopify Growth Retainer
Shopify Growth Retainer
Shopify Growth Retainer
Shopify Growth Retainer
UI/UX Design
UI/UX Design
UI/UX Design
UI/UX Design
Development
Development
Development
Development
Shopify Theme Builds
Shopify Theme Builds
Shopify Theme Builds
Shopify Theme Builds
Hybrid Builds
Hybrid Builds
Hybrid Builds
Hybrid Builds
Bespoke Builds
Bespoke Builds
Bespoke Builds
Bespoke Builds




Book a
15m
30m
meeting
with our founder to discuss
your project.

Book a
15m
30m
meeting
with our founder to discuss
your project.

Book a
15m
30m
meeting
with our founder to discuss
your project.

Book a
15m
30m
meeting
with our founder to discuss
your project.

Book a
15m
30m
meeting
with our founder to discuss
your project.

