SERVICE
SERVICE
Conversion Rate Optimisation
Conversion Rate Optimisation
Conversion Rate Optimisation
Conversion Rate Optimisation
From data-driven insights to continuous testing, our CRO solutions refine every detail—maximising conversions and revenue for lasting eCommerce success.
From data-driven insights to continuous testing, our CRO solutions refine every detail—maximising conversions and revenue for lasting eCommerce success.
From data-driven insights to continuous testing, our CRO solutions refine every detail—maximising conversions and revenue for lasting eCommerce success.
Explore our recent tests...
Explore our recent tests...
Explore our recent tests...
Explore our recent tests...
Your UX is ignoring 90% of the data generated by your users. As a certified Shopify Plus partner and Shopify Expert agency, we know that driving real e-commerce growth starts with data. By using your store’s data—through heatmaps, GA4 analysis, and ongoing tests—we continuously refine your site to drive sustained, profitable growth.
Your UX is ignoring 90% of the data generated by your users. As a certified Shopify Plus partner and Shopify Expert agency, we know that driving real e-commerce growth starts with data. By using your store’s data—through heatmaps, GA4 analysis, and ongoing tests—we continuously refine your site to drive sustained, profitable growth.
Your UX is ignoring 90% of the data generated by your users. As a certified Shopify Plus partner and Shopify Expert agency, we know that driving real e-commerce growth starts with data. By using your store’s data—through heatmaps, GA4 analysis, and ongoing tests—we continuously refine your site to drive sustained, profitable growth.
+ 12 more
CERTIFIED
CERTIFIED
CASE STUDIES
CASE STUDIES
CRO Success Stories Unlocked
CRO Success Stories Unlocked
CRO Success Stories Unlocked
CASE STUDY
Turning the Tap on Trust: Water2’s CRO Makeover
Turning the Tap on Trust: Water2’s CRO Makeover
CASE STUDY
Nothing but W’s for meal replacement brand CTRL
Nothing but W’s for meal replacement brand CTRL
CASE STUDY
Primal Herbs Grows 300% following rebrand.
Primal Herbs Grows 300% following rebrand.
TAG FOR SECTION
TAG FOR SECTION
What to Expect From Our Industry-Leading CRO Service
What to Expect From Our Industry-Leading CRO Service
What to Expect From Our Industry-Leading CRO Service
Comprehensive Data Audit & Testing Roadmap
Comprehensive Data Audit & Testing Roadmap
We audit your store’s data to inform all tests and create a clear testing roadmap.
We audit your store’s data to inform all tests and create a clear testing roadmap.
Multiple Testing Types for Optimal Results
We run A/B, offer, and usability tests to optimise for maximum profit.
We run A/B, offer, and usability tests to optimise for maximum profit.
Continuous Testing for Ongoing Optimisation
We constantly run tests to optimise your site for higher revenue.
We constantly run tests to optimise your site for higher revenue.
Your Own Small Team & Fast Communication
Your Own Small Team & Fast Communication
Work with a dedicated team that ensures fast, clear communication.
Work with a dedicated team that ensures fast, clear communication.
In-Depth Test Reporting & Theme Merges
We report test results and deploy winning elements, merging with new themes.
We report test results and deploy winning elements, merging with new themes.
Profit-First CRO Focus
Profit-First CRO Focus
We optimise your site to drive more profit, not just conversion rates.
We optimise your site to drive more profit, not just conversion rates.
"I’ve worked with dozens of agencies… for anything Shopify development related I intro brands to That Works. Amazing team, super responsive, and they really dig into data and performance beyond making a pretty website. 10/10 would recommend”
"I’ve worked with dozens of agencies… for anything Shopify development related I intro brands to That Works. Amazing team, super responsive, and they really dig into data and performance beyond making a pretty website. 10/10 would recommend”
Dylan Anders
Dylan Anders
Founder of Heatmap.com
Founder of Heatmap.com
MEET THE TEAM
MEET THE TEAM
Your Data-Driven Optimisation Team
Your Data-Driven Optimisation Team
Your Data-Driven Optimisation Team
Jordan Hill
Jordan Hill
Founder
Founder
Adam Birkett
Adam Birkett
Creative Director
Creative Director
Jacob White
Jacob White
Operations Manager
Operations Manager
Danny Shipman
Danny Shipman
Head of CRO
Head of CRO
Riccardo Sirchia
Riccardo Sirchia
Shopify Developer
Shopify Developer
Chloe Pitchford
Chloe Pitchford
Junior CRO Analyst
Junior CRO Analyst
FAQs
FAQs
Common questions brand owners ask us.
Common questions brand owners ask us.
Common questions brand owners ask us.
How does your CRO service work?
How does your CRO service work?
How does your CRO service work?
How does your CRO service work?
How does your CRO service work?
What research do you do before running tests?
What research do you do before running tests?
What research do you do before running tests?
What research do you do before running tests?
What research do you do before running tests?
How do you decide what to test first?
How do you decide what to test first?
How do you decide what to test first?
How do you decide what to test first?
How do you decide what to test first?
Can I trust the results?
Can I trust the results?
Can I trust the results?
Can I trust the results?
Can I trust the results?
What happens if a test doesn’t ‘win’?
What happens if a test doesn’t ‘win’?
What happens if a test doesn’t ‘win’?
What happens if a test doesn’t ‘win’?
What happens if a test doesn’t ‘win’?
How much input will I need to give?
How much input will I need to give?
How much input will I need to give?
How much input will I need to give?
How much input will I need to give?
Is CRO right for my store?
Is CRO right for my store?
Is CRO right for my store?
Is CRO right for my store?
Is CRO right for my store?
Exclusive partners
benefits for our clients
Exclusive partners benefits for our clients
Exclusive partners
benefits for our clients
Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.
Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.
Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.
Shopify Growth Retainer
Shopify Growth Retainer
Shopify Growth Retainer
Shopify Growth Retainer
UI/UX Design
UI/UX Design
UI/UX Design
UI/UX Design
Development
Development
Development
Development
Shopify Theme Builds
Shopify Theme Builds
Shopify Theme Builds
Shopify Theme Builds
Hybrid Builds
Hybrid Builds
Hybrid Builds
Hybrid Builds
Bespoke Builds
Bespoke Builds
Bespoke Builds
Bespoke Builds
