SERVICE

SERVICE

Conversion Rate Optimisation

Conversion Rate Optimisation

Conversion Rate Optimisation

Conversion Rate Optimisation

From data-driven insights to continuous testing, our CRO solutions refine every detail—maximising conversions and revenue for lasting eCommerce success.

From data-driven insights to continuous testing, our CRO solutions refine every detail—maximising conversions and revenue for lasting eCommerce success.

From data-driven insights to continuous testing, our CRO solutions refine every detail—maximising conversions and revenue for lasting eCommerce success.

Explore our recent tests...

Explore our recent tests...

Explore our recent tests...

Explore our recent tests...

Your UX is ignoring 90% of the data generated by your users. As a certified Shopify Plus partner and Shopify Expert agency, we know that driving real e-commerce growth starts with data. By using your store’s data—through heatmaps, GA4 analysis, and ongoing tests—we continuously refine your site to drive sustained, profitable growth.

Your UX is ignoring 90% of the data generated by your users. As a certified Shopify Plus partner and Shopify Expert agency, we know that driving real e-commerce growth starts with data. By using your store’s data—through heatmaps, GA4 analysis, and ongoing tests—we continuously refine your site to drive sustained, profitable growth.

Your UX is ignoring 90% of the data generated by your users. As a certified Shopify Plus partner and Shopify Expert agency, we know that driving real e-commerce growth starts with data. By using your store’s data—through heatmaps, GA4 analysis, and ongoing tests—we continuously refine your site to drive sustained, profitable growth.

+ 12 more

CERTIFIED

CERTIFIED

TAG FOR SECTION

TAG FOR SECTION

What to Expect From Our Industry-Leading CRO Service

What to Expect From Our Industry-Leading CRO Service

What to Expect From Our Industry-Leading CRO Service

Comprehensive Data Audit & Testing Roadmap

Comprehensive Data Audit & Testing Roadmap

We audit your store’s data to inform all tests and create a clear testing roadmap.

We audit your store’s data to inform all tests and create a clear testing roadmap.

Multiple Testing Types for Optimal Results

We run A/B, offer, and usability tests to optimise for maximum profit.

We run A/B, offer, and usability tests to optimise for maximum profit.

Continuous Testing for Ongoing Optimisation

We constantly run tests to optimise your site for higher revenue.

We constantly run tests to optimise your site for higher revenue.

Your Own Small Team & Fast Communication

Your Own Small Team & Fast Communication

Work with a dedicated team that ensures fast, clear communication.

Work with a dedicated team that ensures fast, clear communication.

In-Depth Test Reporting & Theme Merges

We report test results and deploy winning elements, merging with new themes.

We report test results and deploy winning elements, merging with new themes.

Profit-First CRO Focus

Profit-First CRO Focus

We optimise your site to drive more profit, not just conversion rates.

We optimise your site to drive more profit, not just conversion rates.

"I’ve worked with dozens of agencies… for anything Shopify development related I intro brands to That Works. Amazing team, super responsive, and they really dig into data and performance beyond making a pretty website. 10/10 would recommend”

"I’ve worked with dozens of agencies… for anything Shopify development related I intro brands to That Works. Amazing team, super responsive, and they really dig into data and performance beyond making a pretty website. 10/10 would recommend”

Dylan Anders

Dylan Anders

Founder of Heatmap.com

Founder of Heatmap.com

MEET THE TEAM

MEET THE TEAM

Your Data-Driven Optimisation Team

Your Data-Driven Optimisation Team

Your Data-Driven Optimisation Team

Jordan Hill

Jordan Hill

Founder

Founder

Adam Birkett

Adam Birkett

Creative Director

Creative Director

Jacob White

Jacob White

Operations Manager

Operations Manager

Danny Shipman

Danny Shipman

Head of CRO

Head of CRO

Riccardo Sirchia

Riccardo Sirchia

Shopify Developer

Shopify Developer

Chloe Pitchford

Chloe Pitchford

Junior CRO Analyst

Junior CRO Analyst

FAQs

FAQs

Common questions 

brand owners ask us.

Common questions 

brand owners ask us.

Common questions 

brand owners ask us.

How does your CRO service work?

How does your CRO service work?

How does your CRO service work?

How does your CRO service work?

How does your CRO service work?

What research do you do before running tests?

What research do you do before running tests?

What research do you do before running tests?

What research do you do before running tests?

What research do you do before running tests?

How do you decide what to test first?

How do you decide what to test first?

How do you decide what to test first?

How do you decide what to test first?

How do you decide what to test first?

Can I trust the results?

Can I trust the results?

Can I trust the results?

Can I trust the results?

Can I trust the results?

What happens if a test doesn’t ‘win’?

What happens if a test doesn’t ‘win’?

What happens if a test doesn’t ‘win’?

What happens if a test doesn’t ‘win’?

What happens if a test doesn’t ‘win’?

How much input will I need to give?

How much input will I need to give?

How much input will I need to give?

How much input will I need to give?

How much input will I need to give?

Is CRO right for my store?

Is CRO right for my store?

Is CRO right for my store?

Is CRO right for my store?

Is CRO right for my store?

Not got your answer?

Not got your answer?

Exclusive partners

benefits for our clients

Exclusive partners benefits for our clients

Exclusive partners

benefits for our clients

Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.

Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.

Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.

Book a

15m

30m

meeting

with our founder to discuss your project.

Book a

15m

30m

meeting

with our founder to discuss your project.

Book a

15m

30m

meeting

with our founder to discuss your project.

Book a

15m

30m

meeting

with our founder to discuss your project.

Book a

15m

30m

meeting

with our founder to discuss your project.

Or.. email me!

jordan@thatworks.agency