After spending a month diving into Dryrobe’s data—everything from customer feedback surveys and GA4 insights to heatmapping—we uncovered several high-impact opportunities to drive conversions. Our very first test centered on optimizing their collection pages, correcting a key design oversight left by the previous agency. That change alone yielded a substantial six-figure bump in annual revenue. From there, success continued to snowball. Impressed by our clear communication, agile design, and rapid development workflow, Dryrobe quickly expanded our role beyond CRO, entrusting us with additional Shopify development tasks. This holistic approach let us implement quick, iterative fixes and test-driven improvements across the site—constantly refining the user experience to maximize both revenue and customer satisfaction.