Supercharging Growth for UK Based Beauty Powerhouse
Supercharging Growth for UK Based Beauty Powerhouse
Supercharging Growth for UK Based Beauty Powerhouse
A huge glow up
A huge glow up
A huge glow up
UpCircle is the British skincare brand proving that “waste” is just another word for opportunity—think coffee-ground scrubs, rescued fruit stones and endlessly refillable bottles. For more than two years we’ve been their on-call digital A-team, handling everything from full-fat UI/UX design to hands-on Shopify engineering. Highlights include a visual, magazine-worthy mega-nav, a bespoke bundle builder with tiered discounts that actually makes sense, and an account portal that feels like first-class rather than cattle class. Sprinkle in smart CRO advice, and the result is an e-commerce experience that’s as fresh as their face creams—and twice as smooth.
UpCircle is the British skincare brand proving that “waste” is just another word for opportunity—think coffee-ground scrubs, rescued fruit stones and endlessly refillable bottles. For more than two years we’ve been their on-call digital A-team, handling everything from full-fat UI/UX design to hands-on Shopify engineering. Highlights include a visual, magazine-worthy mega-nav, a bespoke bundle builder with tiered discounts that actually makes sense, and an account portal that feels like first-class rather than cattle class. Sprinkle in smart CRO advice, and the result is an e-commerce experience that’s as fresh as their face creams—and twice as smooth.
UpCircle is the British skincare brand proving that “waste” is just another word for opportunity—think coffee-ground scrubs, rescued fruit stones and endlessly refillable bottles. For more than two years we’ve been their on-call digital A-team, handling everything from full-fat UI/UX design to hands-on Shopify engineering. Highlights include a visual, magazine-worthy mega-nav, a bespoke bundle builder with tiered discounts that actually makes sense, and an account portal that feels like first-class rather than cattle class. Sprinkle in smart CRO advice, and the result is an e-commerce experience that’s as fresh as their face creams—and twice as smooth.
UpCircle is the British skincare brand proving that “waste” is just another word for opportunity—think coffee-ground scrubs, rescued fruit stones and endlessly refillable bottles. For more than two years we’ve been their on-call digital A-team, handling everything from full-fat UI/UX design to hands-on Shopify engineering. Highlights include a visual, magazine-worthy mega-nav, a bespoke bundle builder with tiered discounts that actually makes sense, and an account portal that feels like first-class rather than cattle class. Sprinkle in smart CRO advice, and the result is an e-commerce experience that’s as fresh as their face creams—and twice as smooth.
UI/UX Design
UI/UX Design
UI/UX Design
Shopify Development
Shopify Development
Shopify Development
Bundle Builder
Bundle Builder
Bundle Builder
Loyalty Scheme
Loyalty Scheme
Loyalty Scheme
Growth Retainer
Growth Retainer
Growth Retainer
Where it all began
Where it all began
Where it all began
Where it all began
Back in early 2023, UpCircle came to us with a mission: match their planet-positive products with a shopping journey that didn’t feel like 2015. Their demographic skews female and a touch older, so accessibility—bigger type, clearer flows, zero faff—was non-negotiable. We kicked off with deep user-journey mapping, unpicking purchase pain points and surfacing the stories Vogue and Forbes were already raving about. That groundwork paved the way for a living retainer partnership, giving UpCircle the freedom to drop fresh ideas (seasonal kits, new refill categories, loyalty bonuses) knowing we’d turn them into pixel-perfect reality—without the long dev queues.
Driving growth & innovation
Driving growth & innovation
Driving growth & innovation
Driving growth & innovation
Fast-forward to today and UpCircle’s storefront is a showcase in sustainable commerce done right. The new mega-nav lifts time-to-product by a noticeable margin, while the bespoke bundle builder nudged average order value northward—no hard sell required. The overhauled account area keeps subscribers coming back thanks to friction-free reordering, a smile-inducing rewards hub and crystal-clear order history. Behind the scenes, Shopify Flows now shoulder the heavy lifting on tiered discounts and free-gift promos, letting the marketing team launch campaigns in minutes not days. Conversion is up, loyalty is up, and UpCircle’s growth curve? Very much pointing up.
Fast-forward to today and UpCircle’s storefront is a showcase in sustainable commerce done right. The new mega-nav lifts time-to-product by a noticeable margin, while the bespoke bundle builder nudged average order value northward—no hard sell required. The overhauled account area keeps subscribers coming back thanks to friction-free reordering, a smile-inducing rewards hub and crystal-clear order history. Behind the scenes, Shopify Flows now shoulder the heavy lifting on tiered discounts and free-gift promos, letting the marketing team launch campaigns in minutes not days. Conversion is up, loyalty is up, and UpCircle’s growth curve? Very much pointing up.
Fast-forward to today and UpCircle’s storefront is a showcase in sustainable commerce done right. The new mega-nav lifts time-to-product by a noticeable margin, while the bespoke bundle builder nudged average order value northward—no hard sell required. The overhauled account area keeps subscribers coming back thanks to friction-free reordering, a smile-inducing rewards hub and crystal-clear order history. Behind the scenes, Shopify Flows now shoulder the heavy lifting on tiered discounts and free-gift promos, letting the marketing team launch campaigns in minutes not days. Conversion is up, loyalty is up, and UpCircle’s growth curve? Very much pointing up.
Fast-forward to today and UpCircle’s storefront is a showcase in sustainable commerce done right. The new mega-nav lifts time-to-product by a noticeable margin, while the bespoke bundle builder nudged average order value northward—no hard sell required. The overhauled account area keeps subscribers coming back thanks to friction-free reordering, a smile-inducing rewards hub and crystal-clear order history. Behind the scenes, Shopify Flows now shoulder the heavy lifting on tiered discounts and free-gift promos, letting the marketing team launch campaigns in minutes not days. Conversion is up, loyalty is up, and UpCircle’s growth curve? Very much pointing up.
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