Back in early 2023, UpCircle came to us with a mission: match their planet-positive products with a shopping journey that didn’t feel like 2015. Their demographic skews female and a touch older, so accessibility—bigger type, clearer flows, zero faff—was non-negotiable. We kicked off with deep user-journey mapping, unpicking purchase pain points and surfacing the stories Vogue and Forbes were already raving about. That groundwork paved the way for a living retainer partnership, giving UpCircle the freedom to drop fresh ideas (seasonal kits, new refill categories, loyalty bonuses) knowing we’d turn them into pixel-perfect reality—without the long dev queues.
Fast-forward to today and UpCircle’s storefront is a showcase in sustainable commerce done right. The new mega-nav lifts time-to-product by a noticeable margin, while the bespoke bundle builder nudged average order value northward—no hard sell required. The overhauled account area keeps subscribers coming back thanks to friction-free reordering, a smile-inducing rewards hub and crystal-clear order history. Behind the scenes, Shopify Flows now shoulder the heavy lifting on tiered discounts and free-gift promos, letting the marketing team launch campaigns in minutes not days. Conversion is up, loyalty is up, and UpCircle’s growth curve? Very much pointing up.
