Cleens brand imagery
Cleens logo

From Launch To One Of The UK’s Fastest Growing Brands

Cleens brand imagery
Cleens logo

From Launch To One Of The UK’s Fastest Growing Brands

Cleens brand imagery
Cleens logo

From Launch To One Of The UK’s Fastest Growing Brands

With just 100 units and 1 SKU we’ve supported Cleens from their inception. Growing alongside them we’ve evolved their site experience and acted as a steady ship on the tech side of their rocket ship - to what is now a multi 8 figure run rate business.

With just 100 units and 1 SKU we’ve supported Cleens from their inception. Growing alongside them we’ve evolved their site experience and acted as a steady ship on the tech side of their rocket ship - to what is now a multi 8 figure run rate business.

UI/UX Design

Development

Site Speed

CRO

3D

Email

Cleens Shopify store designed by That Works
Cleens Shopify store designed by That Works

Where it all began

Where it all began

Where it all began

Cleens started its journey with just 100 pairs of premium footwear, eager to make a mark in a competitive industry. From day one, our team worked hand-in-hand with them to craft a tailored Shopify experience, ensuring every detail—from sleek UI/UX design to robust site speed management—reflected their high-end positioning.

Over nearly four years, we’ve evolved their online presence in step with their rapid growth, becoming a full-scale extension of their team for everything tech and design-related. Whether it was setting up their core eCommerce functionality or creating eye-catching 3D visuals, we’ve been there at every milestone, helping Cleens transform into one of the UK’s fastest-growing brands.

Cleens Shopify store on desktop
Cleens Shopify store page
Cleens Shopify store page
Cleens Shopify store on desktop

Driving growth & innovation

Driving growth & innovation

Driving growth & innovation

Driving growth & innovation

As Cleens matured, our monthly growth retainer became a powerful engine for continuous innovation. We took the lead on key initiatives like building a fully customised membership platform, complete with 3D-rendered loyalty cards and an account portal integrated with LoyaltyLion. We also designed and launched their mobile app, enabling customers to engage with the brand seamlessly across devices.

Behind the scenes, our team constantly iterates on their Shopify theme—testing, refining, and optimising for higher conversions and a fresh, on-trend user experience. From strategising international expansion to producing high-converting email marketing campaigns, our partnership with Cleens is a prime example of how proactive collaboration fuels sustained success.

Cleens brand imagery
Cleens Shopify store page
Cleens Shopify store page
Cleens logo
Cleens logo
“We started with 4 products and a very basic presence. We now have a huge returning customer base all built around a stable digital footprint. This wouldn’t be possible without you. Your standards have set the tone of where we are now.”
“We started with 4 products and a very basic presence. We now have a huge returning customer base all built around a stable digital footprint. This wouldn’t be possible without you. Your standards have set the tone of where we are now.”
“We started with 4 products and a very basic presence. We now have a huge returning customer base all built around a stable digital footprint. This wouldn’t be possible without you. Your standards have set the tone of where we are now.”
Daniel Langhorn, Head of Marketing, Cleens
Daniel Langhorn, Head of Marketing, Cleens

Daniel Langhorn

Head of Marketing, Cleens

Cleens product
Success stories

The stores behind the numbers.

Over a billion in revenue has gone through stores we’ve built and optimised. Here’s how some of them got there.

Optimise your conversion rate &
make more profit. Let’s chat.

Optimise your conversion rate & make more profit.
Let’s chat.

We deliver it end to end, from CRO theme rebuilds to always-on growth retainers, run by an expert team and powered by Atlas.

3D money gun firing That Works branded notes