CRO theme builds

Shopify theme builds that don’t tank your conversion rate.

Shopify theme builds that don’t tank your conversion rate.

Most redesigns are a bet on what looks good. As a Shopify Premier Partner, we take the gamble out, with every decision in the build backed by your data and consumer psychology.

Most redesigns are a bet on what looks good. As a Shopify Premier Partner, we take the gamble out, with every decision in the build backed by your data and consumer psychology.

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£1 billion+£1 billion+

generated by our stores

+ many more

Why rebuilds go wrong

Why most agency redesigns tank your conversion rate.

A redesign is a big investment, and done right it pays for itself. But most Shopify agencies are built around design and development, not consumer psychology and CRO. We’ve seen it time and time again: a store that looks better and sells less.

Designed on assumptions

In most agencies, the designer is also the strategist. They don’t start with data, so decisions get made on taste.

Designed on assumptions

In most agencies, the designer is also the strategist. They don’t start with data, so decisions get made on taste.

Too many changes at once

When everything moves, disappears, or gets redesigned at once, there’s no way to know what killed performance.

Too many changes at once

When everything moves, disappears, or gets redesigned at once, there’s no way to know what killed performance.

Nobody knows what went wrong

You revert, and you’re back to square one. More often than not, we’re the ones picking up the pieces.

The research phase

Know what you can’t change,
before you change anything.

Know what you can’t change, before you change anything.

Change the wrong headline, section or feature and you can kill the thing quietly driving your sales. So we protect what’s working, rework what isn’t, and add new elements carefully. Anything that looks like it should go gets tested after launch.

Heatmap analysis of a Shopify store
Heatmap analysis

We layer revenue on top of heatmaps to rank every element by what it earns. The top performers are protected, the weakest become our biggest opportunities.

Customer research for a Shopify rebuild
Funnel analysis

A full funnel audit shows where your traffic really enters, which pages do the selling and where people drop off. We design around that, not guesswork.

Funnel analysis of a Shopify store
Customer research

Deep customer research across reviews, surveys, ad comments and Reddit. Buyers tell us what’s working, skeptics tell us what’s missing, and both shape the build.

How we build

We don’t choose between
beautiful and profitable.

We don’t choose between beautiful and profitable.

Every decision we make is about helping your store sell, but never at the cost of how it looks. Our designers bring the polish your brand deserves, so the finished store feels premium, stays on-brand and converts better. Always.

Pick your direction

Three design directions, each true to your brand. You choose the one you love, and we take it forward into the full design phase.

Every choice explained

The research becomes your full site design. We walk you through it with before and afters, explaining every change we made and why in detail.

Built properly for Shopify

Finally we build your theme on Shopify’s Horizon codebase. It’s fast, built properly and fully editable, so your team can update it without us.

Services

Rebuilding or replatforming,
you're in safe hands.

Rebuilding or replatforming, you’re in safe hands.

Whether you need a new theme on Shopify or a full move from another platform, the process is the same. Same research, same design standards, same obsession with what makes your customers buy.

Preview of a Shopify theme built by That Works
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CRO Shopify Theme Builds

The service that made us famous. A new Shopify store built on deep research, designed to look incredible and built to scale.

World leading audit process

Built on Shopify Horizon

Multiple design directions

Don’t gamble your CVR

Shopify migration from another platform
Shopify migration from another platform
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Mobile Shopify theme designed by That Works
From any platform
CRO Shopify Migrations

Move to Shopify from any platform without losing data, rankings or revenue. Same research, same design standards as our rebuilds.

Full end-to-end migration

Shopify setup included

Same strategy process

Incredible design guaranteed

What comes next

We continue to optimise after launch.

We continue to optimise after launch.

Once your new store is live, our Growth Retainer keeps it improving with continuous testing, landing pages and store management from the same team.

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Shopify store optimised after launch
Shopify store optimised after launch
Mobile Shopify theme designed by That Works

Optimise your conversion rate &
make more profit. Let’s chat.

Book a free call and we’ll walk through where your store is leaving money on the table after the click, and how our team would fix it.

Optimise your conversion rate & make more profit.
Let’s chat.

Book a free call and we’ll walk through where your store is leaving money on the table after the click, and how our team would fix it.

Optimise your conversion rate & make more profit.
Let’s chat.

Book a free call and we’ll walk through where your store is leaving money on the table after the click, and how our team would fix it.

Optimise your conversion rate &
make more profit. Let’s chat.

Book a free call and we’ll walk through where your store is leaving money on the table after the click, and how our team would fix it.

Optimise your conversion rate &
make more profit. Let’s chat.

Book a free call and we’ll walk through where your store is leaving money on the table after the click, and how our team would fix it.

FAQ

Got questions?
We’ve got answers.

General

CRO

Theme Builds

How long does a theme build take?

How much does a theme build cost?

Will my conversion rate drop after launch?

Can my team edit the store without a developer?

Which platforms can you migrate from?

Does the research work for smaller stores?

What happens after the store goes live?

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