Powering The UK’s No.1 Cult Jewellery Brand
Powering The UK’s No.1 Cult Jewellery Brand
Powering The UK’s No.1 Cult Jewellery Brand
Partners for Over 3 Years
Partners for Over 3 Years
Partners for Over 3 Years
Daisy London blossomed from a stall on Portobello Road into a cult jewellery brand admired for everyday pieces with meaning. Founded by designer Ruth Bewsey in 2009, Daisy built its name on symbolic collections like Chakra bracelets and Good Karma, all crafted from recycled sterling silver and finished with 18‑ct gold plate. Determined to keep the brand’s digital presence as polished as its jewellery, Daisy’s team reached out to That Works for help.
Daisy London blossomed from a stall on Portobello Road into a cult jewellery brand admired for everyday pieces with meaning. Founded by designer Ruth Bewsey in 2009, Daisy built its name on symbolic collections like Chakra bracelets and Good Karma, all crafted from recycled sterling silver and finished with 18‑ct gold plate. Determined to keep the brand’s digital presence as polished as its jewellery, Daisy’s team reached out to That Works for help.
Daisy London blossomed from a stall on Portobello Road into a cult jewellery brand admired for everyday pieces with meaning. Founded by designer Ruth Bewsey in 2009, Daisy built its name on symbolic collections like Chakra bracelets and Good Karma, all crafted from recycled sterling silver and finished with 18‑ct gold plate. Determined to keep the brand’s digital presence as polished as its jewellery, Daisy’s team reached out to That Works for help.
Daisy London blossomed from a stall on Portobello Road into a cult jewellery brand admired for everyday pieces with meaning. Founded by designer Ruth Bewsey in 2009, Daisy built its name on symbolic collections like Chakra bracelets and Good Karma, all crafted from recycled sterling silver and finished with 18‑ct gold plate. Determined to keep the brand’s digital presence as polished as its jewellery, Daisy’s team reached out to That Works for help.
CRO
CRO
CRO
Shopify Management
Shopify Management
Shopify Management
UI/UX Design
UI/UX Design
UI/UX Design
Shopify Development
Shopify Development
Shopify Development
Rolling Up Our Sleeves
Rolling Up Our Sleeves
Rolling Up Our Sleeves
Rolling Up Our Sleeves
From day one, we slotted in like an extension of their studio, providing a continuous flow of design, development and conversion expertise. We rebuilt Daisy’s codebase from the ground up, moving them to Shopify 2.0 for a lighter, faster foundation. With speed on our side we crafted bespoke landing pages for every new launch, weaving together lifestyle photography, storytelling and product curation so each drop felt like an event. At the same time, we untangled the mega‑navigation and added filters by metal, collection and price to help shoppers discover their perfect piece in a click.
Continued Growth
Continued Growth
Continued Growth
Continued Growth
We work hand‑in‑hand with Daisy’s brand marketing team to ensure the site always mirrors their latest campaigns and collections, treating it as a living, breathing expression of the brand. Regular catch‑ups keep us attuned to their evolving vision, and our role is to translate those ideas into a seamless online experience without disrupting their rhythm. That ongoing collaboration has built a level of trust that extends beyond a single site — Daisy has since entrusted us to help their other e‑commerce brands in their portfolio, confident that we understand both their aesthetic and their ambition.
We work hand‑in‑hand with Daisy’s brand marketing team to ensure the site always mirrors their latest campaigns and collections, treating it as a living, breathing expression of the brand. Regular catch‑ups keep us attuned to their evolving vision, and our role is to translate those ideas into a seamless online experience without disrupting their rhythm. That ongoing collaboration has built a level of trust that extends beyond a single site — Daisy has since entrusted us to help their other e‑commerce brands in their portfolio, confident that we understand both their aesthetic and their ambition.
We work hand‑in‑hand with Daisy’s brand marketing team to ensure the site always mirrors their latest campaigns and collections, treating it as a living, breathing expression of the brand. Regular catch‑ups keep us attuned to their evolving vision, and our role is to translate those ideas into a seamless online experience without disrupting their rhythm. That ongoing collaboration has built a level of trust that extends beyond a single site — Daisy has since entrusted us to help their other e‑commerce brands in their portfolio, confident that we understand both their aesthetic and their ambition.
We work hand‑in‑hand with Daisy’s brand marketing team to ensure the site always mirrors their latest campaigns and collections, treating it as a living, breathing expression of the brand. Regular catch‑ups keep us attuned to their evolving vision, and our role is to translate those ideas into a seamless online experience without disrupting their rhythm. That ongoing collaboration has built a level of trust that extends beyond a single site — Daisy has since entrusted us to help their other e‑commerce brands in their portfolio, confident that we understand both their aesthetic and their ambition.
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