How That Works Powered Sofa Club’s UK Domination

Sofa Club came to That Works with the goal of pushing past their already impressive 8-figure success. Determined to reimagine themselves as “Fashion for your home,” they were ready for a bold new aesthetic—and we answered the call.

CRO

Shopify Management

UI/UX Design

Shopify Development

Where it all began

Their former site relied on discounts and outdated design, so our first move was migrating them from Shopify 1.0 to 2.0. We worked hand in hand with their branding team to ensure the fresh new look spoke to Sofa Club’s elevated vision, seamlessly integrating the site with their tech stack used across both ecommerce and retail outlets. Next, capitalizing on a significant round of outside investment, we launched another high-impact facelift to reflect their elevated market status. Throughout this transformation, we swiftly implemented split testing on every new site feature, ensuring every decision was data-driven and consistently drove higher performance.

Driving growth & innovation

Since day one, That Works has stood shoulder to shoulder with Sofa Club, evolving their online presence as the brand soars to previously unimagined heights. Each rebrand and platform upgrade propelled greater conversion gains, all while showcasing a refined identity that resonates with modern shoppers. Together, we’ve proven that when courageous vision meets strategic execution, there’s no limit to what a DTC brand can achieve.