CRO
Shopify Management
UI/UX Design
Shopify Development
Sofa Club came to us as a £20M business with plans to grow well past it. The brand was repositioning as fashion for your home, but the site still sold on discounts, with a design that predated the new identity.
The first build moved Sofa Club onto Shopify 2.0 and launched the new identity. We worked with their branding team so the site and the brand went live together, and connected the store to the systems it shares with the showrooms.
A significant round of outside investment then moved the brand up a tier, and a second redesign followed. Every feature in it went live as a split test first, so each change earned its place on the site with data behind it.
A sofa bought online is a four-figure purchase made without sitting on it. Each doubt a showroom would settle in person needs an answer on the page where it comes up, so we started from the offer and the messaging that answer those doubts, then designed and built the pages around them.
Fabric, size, price and delivery are the doubts that stop the sale. Free swatches arrive next day, and product pages show a 360° spin, AR and dimensions. Collection cards carry the price, monthly finance and a delivery date before anyone clicks in. Shoppers who still want to sit on one first are pointed to the nearest showroom.
Leigh Rose
Director, Sofa Club
Success stories
The stores behind the numbers.
Over a billion in revenue has gone through stores we’ve built and optimised. Here’s how some of them got there.
We deliver it end to end, from CRO theme rebuilds to always-on growth retainers, run by an expert team and powered by Atlas.
