That Works began by stripping away the drop-shipping aesthetic, reimagining Primal Herbs as a science-driven, premium brand. We revamped their packaging to convey a credible feel, then conducted a meticulous site audit to safeguard existing wins while removing friction points. Next came fresh 3D product rendering and photography, perfectly aligned with the new brand identity.
Once the updated site went live, Primal Herbs experienced immediate traction, allowing them to profitably scale ad spend leading to 300% growth in the following months. Fuelling this growth is our ongoing partnership, where we continue managing Shopify store CRO and expansions into additional SKUs, backed by design innovation and a commitment to elevated user experiences.
Primal Herbs remains a close partner as we shape their evolution into a multi-SKU powerhouse. Through strategic design, data-driven decision-making, and a focus on cohesive visuals, we’re ensuring that each product launch builds on their newfound momentum. By consistently refining every aspect of their brand, That Works is paving the way for Primal Herbs to dominate the supplement market with both style and substance.
