Hundreds of verified clients
Hundreds of verified clients
Helping
Helping
Helping

stores
stores
stores
unlock
unlock
unlock
their
their
their
next
next
next
stage
stage
stage
of
of
of
growth
growth
growth
We are a coveted Shopify Premier Partner, helping the top 1% of Shopify brands scale. Experts in Conversion Rate Optimisation, Creative, and Development.
We are a coveted Shopify Premier Partner, helping the top 1% of Shopify brands scale. Experts in Conversion Rate Optimisation, Creative, and Development.




Who are we?
Who are we?
That Works is a performance-focused Shopify Plus Partner. We combine creativity with conversion science to turn your store into a high-converting revenue machine. With over £500m generated by our clients every year - you're in safe hands.
That Works is a performance-focused Shopify Plus Partner. We combine creativity with conversion science to turn your store into a high-converting revenue machine. With over £500m generated by our clients every year - you're in safe hands.
+ Many more

NEW REVENUE
NEW REVENUE
£20m+
£20m+
Over 20 million in new revenue generated from split testing.
Over 20 million in new revenue generated from split testing.


TOTAL GMV MANAGED
TOTAL GMV MANAGED
£650m+
£650m+
Over 650 million in GMV, your store is safe with us.
Over 650 million in GMV, your store is safe with us.


YEARS OPERATING
YEARS OPERATING
7 Years
7 Years
We’ve been supporting Shopify brands for 7 years.
We’ve been supporting Shopify brands for 7 years.

OUR TEAM
OUR TEAM
25 Staff
25 Staff
Award winning, hand picked talent. Only the best.
Award winning, hand picked talent. Only the best.
SERVICES
SERVICES
Transforming Shopify stores with CRO, Theme Builds, Support and Creative Assets.
Transforming Shopify stores with CRO, Theme Builds, Support and Creative Assets.
Transforming Shopify stores with CRO, Theme Builds, Support and Creative Assets.




Conversion Rate Optimisation
Conversion Rate Optimisation
A/B Testing
A/B Testing
Funnel Analysis
Funnel Analysis
Offer Testing
Offer Testing
We run data-driven A/B tests to optimise your Shopify store for higher conversion and long-term profitability growth.
We run data-driven A/B tests to optimise your Shopify store for higher conversion and long-term profitability growth.
Learn more
Trusted by


Shopify Theme Builds
Shopify Theme Builds
Launch Builds
Launch Builds
Hybrid Builds
Hybrid Builds
Bespoke Builds
Bespoke Builds
Builds to suit all budgets. Mouth watering design, industry leading development and backed by a rich knowledge of Conversion Rate Optimisation.
Learn more
Trusted by








Shopify Support Retainers
Shopify Support Retainers
UI/UX Design
UI/UX Design
Development
Development
Ongoing Shopify design and development support on a flexible monthly retainer - proactive, high quality and results oriented.
Trusted by


Creative Imagery
Creative Imagery
Product Photography
Product Photography
Custom 3D Rendering
Custom 3D Rendering
Studio-quality product photography and hyper-realistic 3D rendering — crafted to elevate your brand, showcase detail, and convert browsers into buyers.
Learn more
Trusted by




CASE STUDIES
CASE STUDIES
A selection of our award-winning work.
A selection of our
award-winning work.
A selection of our award-winning work.



CASE STUDY
How That Works Powered Sofa Club’s UK Domination



CASE STUDY
From Launch To One Of The UK’s Fastest Growing Brands



CASE STUDY
Powering The UK’s No.1 Cult Jewellery Brand



CASE STUDY
DryRobe achieves a 49x ROI in their first 6 months.



CASE STUDY
Concept, Launch & Scale for Emily English’s Epetome.



CASE STUDY
Turning the Tap on Trust: Water2’s CRO Makeover



CASE STUDY
Primal Herbs Grows 300% following rebrand.



CASE STUDY
Nothing but W’s for meal replacement brand CTRL



CASE STUDY
Supercharging Growth for UK Based Beauty Powerhouse

CASE STUDY
How That Works Powered Sofa Club’s UK Domination

CASE STUDY
From Launch To One Of The UK’s Fastest Growing Brands

CASE STUDY
Powering The UK’s No.1 Cult Jewellery Brand

CASE STUDY
DryRobe achieves a 49x ROI in their first 6 months.

CASE STUDY
Concept, Launch & Scale for Emily English’s Epetome.

CASE STUDY
Turning the Tap on Trust: Water2’s CRO Makeover
Exclusive partners
benefits for our clients
Exclusive partners
benefits for our clients
Exclusive partners benefits for our clients
Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.
Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.
Choose ThatWorks for a first‑class e‑commerce team and exclusive partner perks that propel your business.


FAQs
FAQs
Common questions brand owners ask us.
Common questions
from brand owners.
Common questions brand owners ask us.
What makes you different to other agencies?
What makes you different to other agencies?
What makes you different to other agencies?
What makes you different to other agencies?
Do you only work with Shopify brands?
Do you only work with Shopify brands?
Do you only work with Shopify brands?
Do you only work with Shopify brands?
What size brands do you work with?
What size brands do you work with?
What size brands do you work with?
What size brands do you work with?
How do you handle communication and updates?
How do you handle communication and updates?
How do you handle communication and updates?
How do you handle communication and updates?




Book a
15m
30m
meeting
with our founder to discuss
your project.

Book a
15m
30m
meeting
with our founder to discuss
your project.

Book a
15m
30m
meeting
with our founder to discuss
your project.

Book a
15m
30m
meeting
with our founder to discuss
your project.

