Pawsome Paws Boutique was born during lockdown — what began as a side project to pass the time quickly turned into a full-blown 7-figure brand with a loyal following of dog lovers across the UK and beyond. With a product range full of playful, personality-driven pet accessories and a tone that’s equal parts cheeky and charming.

UI/UX Design

Development

Site Speed

Conversion Rate Optimisation

Creating Strong Foundations

They’d seen our work elsewhere and already knew we understood conversion rate optimisation like the back of our paw. After an initial audit, it was clear their existing site wasn’t going to scale — so we rebuilt everything from scratch. Starting with a fully restructured Shopify 2.0 theme, we engineered the new site around key performance goals: improving add-to-cart rate, reducing checkout friction, and nudging up average order value. The UX was simplified, site speed was significantly boosted, and the customer journey made smoother at every touchpoint.

We introduced a tailored Shopify Bundles experience, giving customers a much smoother bundle journey while increasing AOV — and ran controlled split tests for in-cart incentives until we landed on the sweet spot between conversion and profitability.

Growth, One Test at a Time

Growth, One Test at a Time

Growth, One Test at a Time

Years into the partnership, we’re still evolving things hand-in-paw with their in-house team, making sure the site keeps pace with the brand’s energy and growth. What started as a fun side project is now a thriving pet accessory powerhouse — and we’re proud to be part of the pack.