Ongoing UI/UX Firepower for the UK’s Mattress Trailblazer
Ongoing UI/UX Firepower for the UK’s Mattress Trailblazer
Ongoing UI/UX Firepower for the UK’s Mattress Trailblazer
Continious Improvement
Continious Improvement
Continious Improvement
Otty believes blissful sleep shouldn’t cost the earth. Since launching in 2016, the bed-in-a-box pioneer has racked up 10,000+ Trustpilot reviews and stretched its range from three mattresses to an all-out sleep arsenal—pillows, toppers, pet beds, the lot. Rather than rip up a perfectly decent store, they brought us in on a rolling retainer to sharpen, streamline and scale. Working in monthly sprints, we redesign what matters most: a mega-navigation that neatly files ten mattress lines, an above-the-fold hero that sells comfort in one scroll, richer product pages, slicker cards, and clever site-wide widgets like a finance calculator that takes the sting out of big-ticket buys. Think UI/UX on tap, Shopify dev on demand, and zero downtime for the dreamers.
Otty believes blissful sleep shouldn’t cost the earth. Since launching in 2016, the bed-in-a-box pioneer has racked up 10,000+ Trustpilot reviews and stretched its range from three mattresses to an all-out sleep arsenal—pillows, toppers, pet beds, the lot. Rather than rip up a perfectly decent store, they brought us in on a rolling retainer to sharpen, streamline and scale. Working in monthly sprints, we redesign what matters most: a mega-navigation that neatly files ten mattress lines, an above-the-fold hero that sells comfort in one scroll, richer product pages, slicker cards, and clever site-wide widgets like a finance calculator that takes the sting out of big-ticket buys. Think UI/UX on tap, Shopify dev on demand, and zero downtime for the dreamers.
Otty believes blissful sleep shouldn’t cost the earth. Since launching in 2016, the bed-in-a-box pioneer has racked up 10,000+ Trustpilot reviews and stretched its range from three mattresses to an all-out sleep arsenal—pillows, toppers, pet beds, the lot. Rather than rip up a perfectly decent store, they brought us in on a rolling retainer to sharpen, streamline and scale. Working in monthly sprints, we redesign what matters most: a mega-navigation that neatly files ten mattress lines, an above-the-fold hero that sells comfort in one scroll, richer product pages, slicker cards, and clever site-wide widgets like a finance calculator that takes the sting out of big-ticket buys. Think UI/UX on tap, Shopify dev on demand, and zero downtime for the dreamers.
Otty believes blissful sleep shouldn’t cost the earth. Since launching in 2016, the bed-in-a-box pioneer has racked up 10,000+ Trustpilot reviews and stretched its range from three mattresses to an all-out sleep arsenal—pillows, toppers, pet beds, the lot. Rather than rip up a perfectly decent store, they brought us in on a rolling retainer to sharpen, streamline and scale. Working in monthly sprints, we redesign what matters most: a mega-navigation that neatly files ten mattress lines, an above-the-fold hero that sells comfort in one scroll, richer product pages, slicker cards, and clever site-wide widgets like a finance calculator that takes the sting out of big-ticket buys. Think UI/UX on tap, Shopify dev on demand, and zero downtime for the dreamers.
UI/UX Design
UI/UX Design
UI/UX Design
Shopify Development
Shopify Development
Shopify Development
CRO
CRO
CRO
Site Speed
Site Speed
Site Speed
Where it all began
Where it all began
Where it all began
Where it all began
Founder Michael—athlete turned entrepreneur—discovered the mattress hunt was a pricey, jargon-riddled slog. Otty was his answer: tech-infused, fairly priced sleep gear delivered to the door. Fast-forward nearly a decade and the catalogue has exploded, but the site hadn’t caught up. Shoppers were lost in menus, promos were hard to spot, and adding new SKUs felt like Tetris on hard mode. Otty needed a nimble partner who could iterate fast without starting from scratch. Enter our growth retainer: a flexible bank of hours that lets us tweak, test and ship upgrades exactly when they’re needed.
Driving growth & innovation
Driving growth & innovation
Driving growth & innovation
Driving growth & innovation
Today, browsing Otty feels as effortless as Sunday lie-ins. The re-engineered mega-nav puts every product within two taps, slashing “where’s my mattress?” frustration and nudging visitors into deeper journeys. A refreshed hero showcases seasonal offers in real time, lifting click-throughs on core CTAs. On product pages, dynamic finance calculators and trust badges convert hesitation into “add to basket”, while revamped cards spotlight sleep tech and reviews that matter. Otty keeps the hard numbers confidential, but month-over-month analytics point to longer sessions, higher basket sizes, and smoother launches—new ranges now go live in a single sprint, not a long-winded project. In short: better sleep, better shop, and no sign of slowing down.
Today, browsing Otty feels as effortless as Sunday lie-ins. The re-engineered mega-nav puts every product within two taps, slashing “where’s my mattress?” frustration and nudging visitors into deeper journeys. A refreshed hero showcases seasonal offers in real time, lifting click-throughs on core CTAs. On product pages, dynamic finance calculators and trust badges convert hesitation into “add to basket”, while revamped cards spotlight sleep tech and reviews that matter. Otty keeps the hard numbers confidential, but month-over-month analytics point to longer sessions, higher basket sizes, and smoother launches—new ranges now go live in a single sprint, not a long-winded project. In short: better sleep, better shop, and no sign of slowing down.
Today, browsing Otty feels as effortless as Sunday lie-ins. The re-engineered mega-nav puts every product within two taps, slashing “where’s my mattress?” frustration and nudging visitors into deeper journeys. A refreshed hero showcases seasonal offers in real time, lifting click-throughs on core CTAs. On product pages, dynamic finance calculators and trust badges convert hesitation into “add to basket”, while revamped cards spotlight sleep tech and reviews that matter. Otty keeps the hard numbers confidential, but month-over-month analytics point to longer sessions, higher basket sizes, and smoother launches—new ranges now go live in a single sprint, not a long-winded project. In short: better sleep, better shop, and no sign of slowing down.
Today, browsing Otty feels as effortless as Sunday lie-ins. The re-engineered mega-nav puts every product within two taps, slashing “where’s my mattress?” frustration and nudging visitors into deeper journeys. A refreshed hero showcases seasonal offers in real time, lifting click-throughs on core CTAs. On product pages, dynamic finance calculators and trust badges convert hesitation into “add to basket”, while revamped cards spotlight sleep tech and reviews that matter. Otty keeps the hard numbers confidential, but month-over-month analytics point to longer sessions, higher basket sizes, and smoother launches—new ranges now go live in a single sprint, not a long-winded project. In short: better sleep, better shop, and no sign of slowing down.
Turning Pre-Loved into Pure Desire
Turning Pre-Loved into Pure Desire
Turning Pre-Loved into Pure Desire
Turning the Tap on Trust: Water2’s CRO Makeover
Turning the Tap on Trust: Water2’s CRO Makeover
Turning the Tap on Trust: Water2’s CRO Makeover
Concept, Launch & Scale for Emily English’s Epetome.
Concept, Launch & Scale for Emily English’s Epetome.
Concept, Launch & Scale for Emily English’s Epetome.
