Founder Michael—athlete turned entrepreneur—discovered the mattress hunt was a pricey, jargon-riddled slog. Otty was his answer: tech-infused, fairly priced sleep gear delivered to the door. Fast-forward nearly a decade and the catalogue has exploded, but the site hadn’t caught up. Shoppers were lost in menus, promos were hard to spot, and adding new SKUs felt like Tetris on hard mode. Otty needed a nimble partner who could iterate fast without starting from scratch. Enter our growth retainer: a flexible bank of hours that lets us tweak, test and ship upgrades exactly when they’re needed.
Today, browsing Otty feels as effortless as Sunday lie-ins. The re-engineered mega-nav puts every product within two taps, slashing “where’s my mattress?” frustration and nudging visitors into deeper journeys. A refreshed hero showcases seasonal offers in real time, lifting click-throughs on core CTAs. On product pages, dynamic finance calculators and trust badges convert hesitation into “add to basket”, while revamped cards spotlight sleep tech and reviews that matter. Otty keeps the hard numbers confidential, but month-over-month analytics point to longer sessions, higher basket sizes, and smoother launches—new ranges now go live in a single sprint, not a long-winded project. In short: better sleep, better shop, and no sign of slowing down.
