Full-funnel CRO
Landing Pages
UI/UX Design
Site Speed
Nuvé is a direct-to-consumer foot-care brand on Shopify Plus, built around the Silk 3 Pro, an at-home electric callus remover. Its growth runs on paid social, and every time Nuvé scaled spend, conversion rate dropped because each increase pulled in colder, lower-intent traffic. They brought us in to hold conversion while they kept scaling.
We took it on as a growth retainer. Onboarding started with full research across the funnel, GA4, heatmaps, session recordings, reviews and Shopify data, so every change had a clear read on what it did for the numbers.
The research showed where the Silk 3 Pro page lost the colder traffic each increase in spend brought in. Pricing and offer structure on the hero product was the first lever. From there we rebuilt the product page content flow, then built the cold-traffic landing pages and funnels Nuvé did not have.
As the site kept growing, we looked after its speed and performance so the gains held. It all runs as a growth retainer, so the work keeps pace as Nuvé scales spend.
Scaling paid spend keeps handing you colder traffic, and conversion drifts down unless the store keeps improving at the same pace. Treat the site as something you develop continuously while spend grows, and a rising budget keeps turning into rising revenue.
Founder of Nuvé
Success stories
The stores behind the numbers.
Over a billion in revenue has gone through stores we’ve built and optimised. Here’s how some of them got there.
We deliver it end to end, from CRO theme rebuilds to always-on growth retainers, run by an expert team and powered by Atlas.
