BetterYou brand imagery
BetterYou logo

A Full Store Rebuild That Grew BetterYou’s Revenue 70% And Conversion 51%

BetterYou brand imagery
BetterYou logo

A Full Store Rebuild That Grew BetterYou’s Revenue 70% And Conversion 51%

BetterYou brand imagery
BetterYou logo

A Full Store Rebuild That Grew BetterYou’s Revenue 70% And Conversion 51%

BetterYou makes oral sprays, magnesium water and transdermal magnesium, all built around one idea: getting nutrients in without relying on digestion. Their old store didn’t tell that story, and with more than 200 products it was hard to shop. We rebuilt it end to end on Shopify Plus, designed mobile first, with the science leading every page.

BetterYou makes oral sprays, magnesium water and transdermal magnesium, all built around one idea: getting nutrients in without relying on digestion. Their old store didn’t tell that story, and with more than 200 products it was hard to shop. We rebuilt it end to end on Shopify Plus, designed mobile first, with the science leading every page.

Theme Build

Shopify Plus

Mobile-first Design

Search & Filtering

Content Hubs

Rewards & Accounts

BetterYou Magnesium Water cans
BetterYou Shopify store page

Leading with the format.

Leading with the format.

Leading with the format.

Most shoppers don’t know why you’d choose an oral spray or a magnesium you apply to the skin over a tablet. That difference is the whole reason BetterYou exists, and the old store listed products without ever explaining it.

So every product page now starts with the delivery method, then moves on to the ingredients. Shoppers understand what makes the format different before they’re asked to pick a product, and subscriptions are built into the buy box from the start.

We designed every key page mobile first, more than 20 templates in all, from the homepage and product pages through to the science hub, rewards and account area.

BetterYou Shopify store on desktop
BetterYou Shopify store page
BetterYou oral spray brand imagery
BetterYou Shopify store on desktop

200 products, fewer steps.

200 products, fewer steps.

200 products, fewer steps.

200 products, fewer steps.

With more than 200 products across sprays, waters and transdermal ranges, finding the right one was its own problem. Live search, collection filters and clearer product naming now get people to the right product in fewer steps.

The rebuild also gives people a reason to come back. The science hub and health hub answer the questions shoppers bring with them, and BetterRewards turns a one-off order into an ongoing relationship.

The result is a store that sells the science without losing the shopper: the story up front, the right product close at hand, and a reason to return after the first order.

BetterYou Shopify product page
BetterYou Shopify store page
BetterYou Magnesium Water range
BetterYou logo
“I’m really pleased with how quickly this work has been implemented, and with the positive results we’ve seen from the first stage. Great work, team!”
“I’m really pleased with how quickly this work has been implemented, and with the positive results we’ve seen from the first stage. Great work, team!”
“I’m really pleased with how quickly this work has been implemented, and with the positive results we’ve seen from the first stage. Great work, team!”

Jake Laud

Ecom Manager, BetterYou

Success stories

The stores behind the numbers.

Over a billion in revenue has gone through stores we’ve built and optimised. Here’s how some of them got there.

Optimise your conversion rate &
make more profit. Let’s chat.

Optimise your conversion rate & make more profit.
Let’s chat.

We deliver it end to end, from CRO theme rebuilds to always-on growth retainers, run by an expert team and powered by Atlas.

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