Resources
Insights, strategies and practical learnings from the
team at That Works Agency. Covering Shopify growth,
CRO, ecommerce strategy, retention and performance marketing.
Insights, strategies and practical learnings from the team at That Works Agency. Covering Shopify growth, CRO, ecommerce strategy, retention and performance marketing.
Insights, strategies and practical learnings from the
team at That Works Agency. Covering Shopify growth,
CRO, ecommerce strategy, retention and performance marketing.
Insights
5 min
How to build customer personas from ecom data to win more conversions
The exact 8-step process we use to extract buyer personas from ecom data, validate them against real behaviour, and test messaging that lifts conversion.
Insights
5 min
The hierarchy of CRO: the framework behind consistent ecom growth
We've watched brands spend six figures on CRO and have nothing to show for it. Here's the hierarchy that explains why, and what to do instead.
Insights
5 min
The anatomy of the perfect offer: 6 fundamentals to scale your brand
A practical breakdown of every component that determines whether an offer converts, retains, and scales. Built from testing across Shopify brands
Insights
5 min
Why your conversion rate drops when you scale ads, and how to fix it in 3 steps
Eight years of working on ecommerce funnels has taught us one thing: when CVR drops during scale, the answer is almost never in the ad account.
Insights
5 min
How to build customer personas from ecom data to win more conversions
The exact 8-step process we use to extract buyer personas from ecom data, validate them against real behaviour, and test messaging that lifts conversion.
Insights
5 min
The hierarchy of CRO: the framework behind consistent ecom growth
We've watched brands spend six figures on CRO and have nothing to show for it. Here's the hierarchy that explains why, and what to do instead.
Insights
5 min
The anatomy of the perfect offer: 6 fundamentals to scale your brand
A practical breakdown of every component that determines whether an offer converts, retains, and scales. Built from testing across Shopify brands
