CRAFTD as a company is loved and respected by thousands of consumers around the world. Their products are best in class, and in fact, is the biggest men's jewellery brand on Shopify Plus.

 

We were working with CRAFTD for a number of months before they approached us about developing a new theme for them in line with their new rebrand. 

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The problem? It was weeks before Black Friday and they wanted it ready for them to drop their biggest sale of the year and new branding together.

Now, any normal agency would say this wasn't possible but we're not a normal agency and love a good challenge. 

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It was straight to work designing and developing a theme that looked striking, built upon the success of the old theme, and converted like nothing ever seen before. 🔥

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We managed to successfully design, sign off, develop and deliver the full theme the week before Black Friday leaving ample time to stress test and roll out the new theme. 

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Job well done.